AUPN Leadership Minute Episode 15: Social Media for Chairs - How to Promote Your Dept on Social Media
Alissa Willis, MD
Episode 15 of the AUPN Leadership Minute features Alissa Willis, MD, of University of Mississippi Medical Center; and Rohit Das, MD, of University of Texas Southwestern Medical Center at Dallas. [WATCH TIME: 4 minutes]
WATCH TIME: 4 minutes
AUPN's Leadership Minute is a brief, highly focused summary of practical advice for Chairs, Program Directors and other leaders in academic neurology, available as both mini-podcasts and in short form videos.
The goal of this program is to provide relevant and useful information in a modicum of time, designed to fit seamlessly into our very busy schedules.
Numerous social media platforms are available to enable communication and engagement outside your department. A social media presence, if done well, is an invaluable tool for recruiting, education, networking, and enhancing visibility of the faculty and program’s accomplishments. A social media strategy must be intentional and dynamic.
Value of a Social Media Presence
- Promote a practice
- Recruit
- Provide education
- Communicate accomplishments
- Highlight research
- Network with other physicians
- Advocate for a cause
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